I would like to continue with REALITY CHECK the book by Guy Kawasaki that I mentioned last week. He describes what he calls the “choke factor” and how groups can be damaged by negative stereotypes. The negative thoughts intrude in the group consciousness and interrupt and negatively impact performance.  He cites the example of the long held belief that women do worse than men in math and science.  According to studies he quotes, this is the result of choking due to a widely held belief that they can’t perform. The same happens to us in our business life.  We hear how we can’t do something, and then we fail at it. While it is true that we cannot be all things to all people, there is no reason why we should choke and fail before we give it our best shot.

Here is some advice on how to avoid choking, from Mr. Kawasaki:
§          Avoid negative people: We are all surrounded by hyper critical, negative people.  If we listen to what they say about us, it may lead us change to fit that image.  So, why not just avoid such people? If you can’t avoid them, ignoring them works just as well. You know who you are and what you can accomplish, go for it.
§          Invoke positive stereotypes: Just as a negative stereotype can be damaging, a positive self image can lead to positive change and performance.  Just think that “geeks” who are not good entrepreneurs started Apple, Microsoft, Yahoo, Google, Facebook and Pixar.  If Steve Woszniak or Bill Gates can do it, so can you.
§          Frame, or reframe, yourself: You determine what groups you will participate in, be identified with and your level of commitment. As you do so, you will impact your self image and motivation. Choose well and they will help you succeed.